Trying To Be Greener

Safer eco-living, one day at a time

Greenwashing – watch out! September 16, 2008

Filed under: Uncategorized — Kirstin @ 7:29 am
Tags:

Time magazine posted an article on-line this past Thursday about a marketing firm called TerraChoice. This firm went to big box retail stores to evaluate green marketing claims on the products sold there. Out of the 1,018 products surveyed, all but one failed to completely live up to their green promises. The words “nontoxic” were used vaguely and Energy Certified products did not show proof of certification.

This problem is something that we will continue to see more and more of, the article goes on to say. The Federal Trade Commission (FTC) has been working this past year to specify the distinction between actual environmental claims and greenwashing, but this has been a difficult task so far.

The article goes on to mention two interesting sites to check out. One of them is Green Washing Index. This site lets viewers post ads that they feel are examples of greenwashing “and rate them on a scale of 1 to 5–1 is a little green lie; 5 is an outright falsehood.”

Another website is Terra Choice, which lists what they feel are the “six sins of greenwashing–six simple signs that should tip off consumers to a company that is more interested in selling the earth than saving it.” Take a look at both and be on alert for the imposters.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Advertisements
 

2 Responses to “Greenwashing – watch out!”

  1. green girl Says:

    Very cool–glad to see someone is on the ball with this. I’ve often wondered and been able to detect some fraudulent “green” products with common sense.

  2. Jennifer Says:

    If I’m not familiar with a company, I tend to be skeptical about any green/eco/organic claims until I’ve done more research.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s